Best of Breed Value-Added Integration as a Service
VintirinsicConnect is a proven in use collection of winery business solutions developed by Quantum Loop Solutions. VintrinsicConnect provides “Best of Breed Value-Added Integration as a Service”. Each segment of this philosophy is at the core of our technology offerings.
Best of Breed
To scale your business and minimize headaches, at some point you need to streamline and automate business processes with technology. You really only have two ways to do this. One is to pick a company which claims to have an “All-in-one” solution. The problem here is that these solutions tend in reality to be good at one or two things and extremely poor at others – winery business operations are just too complex and varied to be encompassed by an All-in-one solution.
Your other choice is to adopt a Best of Breed approach where you choose the best technology to solve each business challenge you face. QLS has consulted to wineries and over the years developed a set of strategic technology partners each of which is the best at what they do (selling in the tasting room, selling online, managing production, and so on). The result is that our customers are broadly supported in their key business processes by large industry-leading organizations, each with their own area of expertise.
The Best of Breed approach, however, comes with its own challenges. The first is that if a winery were to select their own Best of Breed set of technologies they would be left dealing with multiple companies’ support organizations; often in situations where it is unclear which technology provider is having a problem (is it the Point Of Sale vendor, the payment processor, or the Internet Service Provider?).
Of course, every system has its limitations. To fill in gaps where our Best of Breed solutions are missing something QLS has developed our own set of “Micro Apps” based on our customers’ unique requirements. These include:
The QLS Reward Club automates the process of qualifying consumers for rewards (based on bottles purchased, milliliters of wine purchased, or dollars spent), communicating with Reward Club members (welcoming them to the club after they qualify, tracking their membership and emailing them again when their membership is due to expire if they haven’t re-qualified), and changing consumer status (putting the consumer in the correct customer group both in the POS and online such that they get the discounts they are entitled to as members). Our Reward Club qualifies consumers based on both POS sales in the tasting room and online sales they complete from home.
One of our customer wineries let us know that they had an issue with losing distributed kegs on the brewery side of the house (like many, this winery also has a restaurant and is a complicated, multi-faceted operation). We sat down with the brewmaster and in a couple hours outlined the business process he wanted to follow in tracking the distribution of his kegs and in about a month QLS build a Micro App to satisfy his requirements which they have now been successfully using for several years.
Another QLS customer wanted a simple customer lookup feature where consumers in the tasting room could look up their own record to validate club membership. In this case it took two days for QLS to build a solution.
QLS has developed a social engagement platform called Savor designed to help wineries connect with wine lovers, and we have integrated this platform into our VintrinsicConnect solutions. Savor is still a work in progress. To find out more visit http://savormyregion.com/about.
Long story short, QLS does not simply resell third-party solutions – we have worked with wineries to select the best third-party solutions for key business processes, the Grape Squad supports all these solutions so our customers have one support line to call, and QLS will develop Micro Apps as needed.
Integration As A Service
The last challenge a Best of Breed approach presents is how to get these independent third-party systems to work together. This is our particular strength. QLS principals have been working in systems integration for decades and our core vision is to “close the loop” for wineries such that all their systems work together as a cohesive whole to support business processes. This is the essence of Best of Breed Value-added Integration As A Service. The VintrinsicConnect ESB (vinESB™) is our own Enterprise Service Bus – software which connects our Best of Breed partner solutions via the web (As A Service), meaning that each winery gets their own install of vinESB™ on their own unique URL (e.g. MyWinery.vinESB.com). The best news is that wineries don’t need to do anything. The Grape Squad will set up your vinESB™ instance, configure it to talk to your business systems, and turn on an regularly scheduled synchronization process to keep Products, Consumers, Orders, and other data coordinated. The immediate result is that you have a “single source of the truth” for your key data. The longer term result is that you can more easily learn over time about your business (how your wine is doing, what your customers are doing), even as you change business systems.
When everything is added together vinESB™, our Best of Breed Value-Added Integration as a Service offering for wineries offers capabilities and flexibilities not available in any other solution on the market.